Abdelsamad Alqourashi x Huda Kattan—A Royal Fragrance Launch,

Elevating elegance to new heights, let the magic of Rannat Khilkhal enchant you wherever you go.

We crafted a 360-degree campaign spanning Dubai and Paris, delivering a magical creative concept that captivates women across the GCC. From strategy to production, witness the enchanting narrative come to life, captivating hearts and senses alike.

Background:

The collaboration between luxury fragrance house Abdelsamad Alqourashi and global beauty icon Huda Kattan sought to create a campaign that not only celebrated the elegance of their shared Middle Eastern roots but also positioned the perfume as the pinnacle of luxury.

Challenge:

The goal was to craft a 360° campaign that resonated deeply with Middle Eastern audiences, blending the heritage of Abdelsamad Alqourashi with Huda Kattan’s global influence, while elevating the fragrance as a symbol of prestige and sophistication.

Strategy:

We aligned the campaign with the Middle Eastern audience’s affinity for opulence and cultural authenticity. Every touchpoint was designed to connect with the region’s values of elegance, exclusivity, and emotional storytelling.

Creative:

Royal and refined visuals that featured Huda Kattan, exuding power and elegance.

Campaign Concept: A story that celebrated the heritage of luxury fragrances, infused with modern sophistication.

Multi-Channel Execution: A 360° approach, covering TV, digital, social media, and in-store activations to ensure maximum reach and engagement.

Impact:

Brand Visibility: The campaign achieved high visibility, driving engagement across all channels and boosting Abdelsamad Alqourashi’s reputation as a luxury brand.

Sales Boost: Positioned the perfume as a coveted luxury item, translating into significant sales growth.

Cultural Connection: Reinforced the brand’s connection to Middle Eastern audiences while showcasing its ability to collaborate with global icons like Huda Kattan.

Takeaway:

This campaign exemplifies how strategic storytelling and culturally resonant creative can amplify brand value and establish a product as an enduring symbol of luxury. It’s a perfect example of GCC5’s founders ability to craft campaigns that sell, stick, and inspire.