The Challenge

How can a global brand like inDrive connect with the community and create meaningful impact while spreading joy?

The Strategy

In an Ambassador Campaign Project, We partnered with Zekrayat Masr and to sponsor a fun day for underprivileged children, aligning with inDrive’s mission to give back to the community. The event was designed to bring happiness and promote togetherness, showcasing the brand’s commitment to making a difference. In collaboration with two influencers Sarah Hany and Dr. Ziad El Hadary.

The Creative

Our campaign captured heartfelt moments of children enjoying rides and activities. Using the hashtag #DriveHappiness, we built a narrative of joy, connection, and shared experiences, creating a visually compelling and emotionally resonant story.

The Impact

The campaign generated high engagement across social media platforms, spreading positive brand sentiment. inDrive’s dedication to the community was brought to life, positioning the brand as one that genuinely cares about making an impact.

#DriveHappiness became more than a hashtag—it became a movement of joy.