Overview:

D360 Bank set out to redefine banking in Saudi Arabia, becoming the nation’s first fully digital retail bank. With a bold mission to simplify financial services and resonate deeply with local culture, the groundwork had to be strong and transformative.

Challenge:

How can banking feel more human, approachable, and culturally relevant in a fast-evolving digital era?

Solution:

Yosri, GCC5 founder, played a pivotal role in building the foundation of D360 Bank from scratch. From brand creation to naming, identity development, and strategic creative direction, every effort was made to align the bank with the aspirations of the Saudi community. The goal was to make banking not just accessible but emotionally connected to local values and lifestyles.

“Banking isn’t just about numbers—it’s about trust, connection, and making a real difference in people’s lives. At D360, we set out to make banking simple, human, and deeply rooted in the culture that inspires us.” – Yosri Kassed, Brand Storyteller, Creative Director

Results:

With the approval of SAMA, D360 Bank is now poised to revolutionize the industry—bringing financial solutions to underserved communities, driving digital transformation, and supporting the Kingdom’s economic growth. It’s more than a bank; it’s a movement shaping the future of finance in Saudi Arabia.

Impact:

• A culturally resonant brand identity.

• Creative strategies that simplify, humanize banking, and living untill today with over 200K subscriber to the whitelist.

• A transformative milestone in financial inclusion and economic development unlocked.